Wamda: Stunning Kuwaiti marketplace for designers blends print magazine with e-commerce

We are always thankful for write-ups that have a good, collective understanding of what services being offered by young start-ups. This was one of them by Glen Dalakian II from Wamda.

Glen is features editor at Wamda. He particularly enjoys writing about social entrepreneurship and game development in the region and visiting new coworking spaces. Before joining the team, Glen worked in the Global Partnership Initiative at the U.S. Department of State. He holds a BA in International Studies from the School of International Service at American University in Washington, DC.

Stunning architecture, sleek furniture, and bold recycled art fill the pages of “YourPages,” a new quarterly print and digital magazine released by Kuwait-based design marketplace yourAOK (which previously stood for Architecture of Kuwait but has taken the new meaning “you are a-ok”). Immediately, its attention to detail stands out, signaling that AOK is not just your average job listing site. With four architects as founders, AOK is a powerful new platform targeting the Gulf market.

The idea is simple: designers (listed as “talent”) can post their portfolios online and look to connect with “firms,” who can specify available jobs in design, architecture, animation, or other creative freelance work. YourPages then pulls from their portfolios to showcase their best, most original work to potential clients in an offline print format. Its second issue, due in October, will be distributed to galleries, design and architecture firms, and real estate agencies in Kuwait, Dubai, Qatar, and Bahrain.

It’s all designed to empower the next generation of talent, says cofounder Ruba AlSaleh. “These days there are a lot of platforms targeting freelancers, but we’re seeing in the current market that there’s more of a need for design entrepreneurs. They know what their design methodologies are, but they don’t know how to get their startup going.”

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