When starting a business, or when already running one, the people you surround yourself by can make all the difference. Other than the typical recruitment websites found, recruiters these days look for more than just a paper CV – a person’s overall dynamic is of extreme importance; making social media outlets some of the most refered to portals to find the right talent.
That being said, finding the right designer or creative professional is more challenging because not only are you looking for technical abilities, and over-all understanding – as a recruiter wanting to enhance the creative energy in your company, you need someone who can effectively translate the branding you want your business to be associated with. Our objective, as yourAOK, is to strengthen the use of digital portfolios while looking to recruit top-notch talent.
Tip 1: Filter & Refilter Talent
As Steve Jobs of Apple (a brand constantly associated and represented with by their sleek, minimalistic designs) mentioned,
““Recruiting is hard. It’s just finding the needlesin the haystack. We do it ourselves and we spend a lot of time at it. I’ve participated in the hiring ofmaybe 5,000-plus people in my life. So I take it very seriously. You can’t know enough in a one-hourinterview. So, in the end, it’s ultimately based onyour gut. How do I feel about this person? What arethey like when they’re challenged? Why arethey here? I ask everybody that. The answers themselves are not what you’re looking for.It’s the meta-data.”
Tip 2: Use Social Networks
When we ventured into developing youraok.net we did not do it with a random thought on our minds. Employers – whether at corporate companies, or clients looking for a one time digital artist, are all interested in t he person’s attitude and ability to translate concepts to realities. Social media helps employers do that. Statistics show that 73% of employees have been hired through social media with 66% of companies using facebook, and 54% of companies are using twitter.
Tip 3: Emotional Intelligence is far more important than IQ
As Mickey Dexler of J Crew points out ““The person is a resume, not what’s on a pieceof paper. Whoever gives advice about resumesin college should be dismissed. Titles don’t matter.GPAs don’t matter, nor does what school yougo to. What matters is hard work, and emotional intelligence.”
Tip 4: Attract Talent with Company Image
For businesses to attract top-notch talents, they too need to be top-notch in goals, strategies, and company image. Creative professionals WANT to be hired by Google, and Apple – not only because of who they are as companies, but also because of what they represent, and how they are presented.
Tip 5: Look For Personality
It’s all about personality, especially when it comes to a designer. The interaction between clients & designers, or talents as we like to refer to them, is continuous, and so, a talent’s personality can go a long way in convincing clients of concepts and design methodologies. Speech, ability to present, how a alent carries themself throughout the project’s lifespan goes a long way in making or breaking the project.